We've all been in that spot—feeling like we're falling short when we see folks jogging in the park, handling stress like a pro, or effortlessly rising early. This is your reminder: it's okay to be your own person, to do things your way, and at your own speed. Let's ditch the strict wellness routines that just crank up stress and make us feel like failures.

If you can't keep up with the next person, don’t sweat it! Take diets, for example. Going cold turkey often leads to that familiar cycle of "Oops, messed up today, I'll start fresh tomorrow," which never quite happens. The pressure to stick to rigid rules can do more harm than good. Wellness shouldn't be about restrictions; it's about your journey of self-discovery and empowerment. So, no need to compare – just do you!


Nowadays, there is an almost unspoken pressure to embody the epitome of “wellness" or the "wellness girl”, fueled by viral routines, which break the internet. Gwyneth Paltrow does the whole 9 yards from bone broth to detoxes. Glossy TikTok videos celebrate the benefits of being a 'wellness girly' who juices for fun, goes on 10 mile walks...you know the ones. However, true wellness transcends the confines of strict guidelines; it thrives on the adoption of sustainable habits that enrich our lives. This may be mindful eating, getting more sleep, or engaging in stress-reducing activities, Again, placing the focus on discovery, not restriction.


Say goodbye to the unrealistic expectations and picture-perfect ideals of traditional wellness – it's time to embrace 'dirty wellness.' This rising trend isn't just a passing fad; it's a lifestyle shift towards a more realistic and healthier way of living. The term 'dirty wellness' signifies a rebellion against the pressure to meet unattainable, superhuman standards, providing a refreshing perspective that encourages self-compassion and a down-to-earth approach to personal well-being. In a world inundated with viral routines and glossy portrayals of the "wellness girl" lifestyle, Dirty wellness stands as a reminder to keep it real, blur the lines a little, and focus on what genuinely works for you.

As you crush your goals, remember to take it easy on yourself. Here are some reminders to keep your journey real and satisfying:

1. Welcome the chaos, embrace the untidy moments.

2. It's not a sprint; it's a marathon.

3. Focus on progress, not reaching perfection.

4. Tune in to your body – it signals when it craves a pause, a treat, or some extra TLC.

5. Life's beat isn't always constant, and your wellness journey doesn't have to be either. Embrace the ups and downs.

6. Find joy in the process, not just the results.



At Chill.com, our mission is to meet you wherever you are, and offer you the tools to help you prioritise your own journey. By emphasizing flexibility, self-compassion, and sustainable habits, you have the opportunity to redefine wellness in a way that makes sense to your needs and lifestyle (not someone else’s). Whether through our brands or community, Club Chill is here to support you on your journey!


So, when you're setting those well-being goals, here's the deal: keep it real, do stuff you actually enjoy, and don't beat yourself up too much. Remember the whole "more isn't always better" thing. 'Dirty wellness' is like your go-ahead to find that sweet spot in your life, where you can be spontaneous, have some adventures, and indulge a bit without piling on the self-judgment. It's a cool perspective that's all about being kind to yourself and taking a realistic approach to your own well-being.